This course offers a comprehensive overview of the principles and practices of Business Management. It covers essential managerial functions such as planning, organizing, leading, and controlling, while exploring the core areas of finance, marketing, operations, human resources, and strategic management. Students will learn the fundamental tools needed to succeed in business environments, including effective decision-making, problem-solving, leadership skills, and the ability to adapt in a rapidly changing global market. Real-world case studies, group projects, and discussions on contemporary business issues will provide practical insights into managing businesses in the modern economy.

Course Objectives:
By the end of this course, students will be able to:

Understand the roles and responsibilities of a manager in different types of business organizations.
Apply strategic planning tools such as SWOT and PESTLE analysis to real-world business scenarios.
Analyze the organizational structure of a business and suggest improvements for efficiency and effectiveness.
Demonstrate leadership and communication skills, and motivate teams towards achieving organizational goals.
Understand the marketing principles and financial tools necessary for business growth and sustainability.
Formulate and implement management strategies to solve complex business problems.
Appreciate the importance of ethics, corporate governance, and corporate social responsibility in business.
Understand global business environments and international market dynamics.